• Nestle Nescafe Home Café Premium1
Nestle Nescafe Home Café Premium1

Nestle Nescafe Home Café Premium

In response to surging growth in the market for powdered instant coffee mix, Nescafe decided to build out its Nescafe Home Café brand.

The company created a new premium offering based on a collaboration with Yasumasa Takagi, a celebrated Japanese patissier with five shops in Tokyo. The idea was for the product to satisfy drinkers who were after authenticity.

Bravis created a visually unique and clearly premium package solution that stands out strongly on the store shelf. To make a bold statement about this being a new premium coffee line, we made a basic design that was consistent across the different flavors; we presented the drinks themselves in the most appetizing form possible; and we gave the overall design an aura of fastidious quality.

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