• Calpis Calpis Refresh/Calpis Premium Rich (Korea)1
  • Calpis Calpis Refresh/Calpis Premium Rich (Korea)2
Calpis Calpis Refresh/Calpis Premium Rich (Korea)1 Calpis Calpis Refresh/Calpis Premium Rich (Korea)2

Calpis Calpis Refresh/Calpis Premium Rich (Korea)

Calpis is a Japanese beverage maker famous for Calpis Water, a non-carbonated soft drink with a sweet and tangy taste made from milk and lactobacilli.

Calpis turned to Bravis when it launched Calpis Refresh (sold as Calpis Water in Japan) and Calpis Premium Rich (sold as THE PREMIUM CALPIS in Japan) in Korea. The aim was to establish the Calpis brand on a firm footing in the country, while also communicating an image of quality.

Bravis redesigned the existing Japanese product packaging for the Korean market. While taking care to retain the spirit of the original design, we introduced Hangul (the Korean alphabet) and English text.

We used the curving line from the label on the 6-pack Calpis Premium Rich box set to create a feeling of elegance and luxury.

Bravis News Other Project
- Hite Jinro(Korea) hite D
- Uni President(Shang-hai) Fruit Juice Series
- Nong Shim(Korea) Shin Ramen Kimchi

Page Top