• Marza Animation Planet1
  • Marza Animation Planet2
  • Marza Animation Planet3
  • Marza Animation Planet4
  • Marza Animation Planet5
Marza Animation Planet1 Marza Animation Planet2 Marza Animation Planet3 Marza Animation Planet4 Marza Animation Planet5

Marza Animation Planet

An Alien Branding Concept
Sega Sammy Holdings is a firm that makes everything from slot machines to computer games. When Sega Sammy Visual Entertainment Inc., a group company specializing in the production of movies and computer graphics, changed its name to Marza Animation Planet in July 2010, it needed a new corporate brand identity.

The firm's new identity came with its own unusual back-story. The 'Movie Giant' lived on the planet Marza (his 'mother' planet) where he made animated films to beam around the galaxy. He came to Earth and established Marza Animation Planet as his local Earth office to make movies. We took care that the corporate identity we developed properly reflected this unique brand story.

Creative Response
The corporate logo depicts a planet with a couple of moons orbiting. It was supposedly hand-drawn by the Movie Giant to explain where he came from. Since Marza, the name of his home planet, sounds like the word 'mother,' the logo's shape also evokes the Japanese ideogram for mother: 母.

To give further reality to the brand story of the Movie Giant, we used a giant fingerprint pattern in the design applications for the brand, suggesting that he had absent-mindedly handled various items.

Finally, we chose a warm and vivid 'Marza Red' for the corporate color. It suggests two things: one, the company's passionate commitment to making the very best animated stories; and two, the cozy sense of warmth and comfort that Marza's creative output inspires in families who settle down to watch their animated films.

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