• Hite Jinro(Korea) hite D1
  • Hite Jinro(Korea) hite D2
  • Hite Jinro(Korea) hite D3
Hite Jinro(Korea) hite D1 Hite Jinro(Korea) hite D2 Hite Jinro(Korea) hite D3

Hite Jinro(Korea) hite D

Hite is Korea's largest brewer. It approached Bravis to design the package for a new version of its leading beer brand, Hite. Not only would the new beer taste different (full-bodied, crisp and refreshing in the Japanese style), it would also be presented differently in order to appeal to sophisticated twenty-somethings.

The slanting letter 'd' (for 'dry') with its sharp, angular edges expresses the idea of dryness and crispness. The overall design projects a sense of speed and refreshment. The use of silver for the can further accentuates the dry angle, while also looking hip and contemporary.

Bravis News Other Project
- Glaxo Smith Kline Aquafresh
- Pentawards Bravis Wins Again 2011
- Unicharm Wave

Page Top