• Nong Shim(Korea) Shin Ramen Kimchi1
Nong Shim(Korea) Shin Ramen Kimchi1

Nong Shim(Korea) Shin Ramen Kimchi

When Nong Shim released a new kimchi-flavor spicy ramen in Korea, it decided on a simultaneous product release in Japan. Bravis was asked to develop the package for the Japanese market.

We retained the basics of the Korean design while making some modifications for the Japanese consumer.

The use of gold in the design serves to express a slight premium feel (appropriate for a kimchi-based product) and to distinguish the kimchi from the non-kimchi version.

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