• Kirin Beverage Kirin Mets Wild Charge1
Kirin Beverage Kirin Mets Wild Charge1

Kirin Beverage Kirin Mets Wild Charge

Recently there has been surge in the popularity of low calorie or zero calorie carbonated drinks. Sales to consumers in their thirties and forties have risen very significantly.

Bravis designed the package for Kirin's Mets Wild Charge. We retained the key elements of the existing brand image--rebelliousness and Americanness--but enlarged the logo and set it at an angle. We also included a tasty-looking grapefruit that looked as if it had been flung into the bottom of the bottle or can. These new elements introduced dynamism and excitement to the design while also communicating the idea of refreshment.

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