Seminar on Successful Product Development Strategies for Selling Products

Braavis and Decom Inc. have collaborated to develop “DeVil Insight,” a program to develop products based on consumers’ deep psychology.
→Press Release
Seminar Introduces Successful Product Development Strategies for Selling Products
We will hold a seminar for companies interested in learning more about the creative skills and research methods developed by the two companies and about this program.

Outline of the Seminar
Date: Friday, July 5, 2018
Time: 17:00 – 18:30
Venue: Decom Gotanda Office
Address: HF Gotanda Building 5F, 5-25-16 Higashi-Gotanda, Shinagawa-ku, Tokyo
Participation fee: 1,000 yen
Registration
Registration will be closed when the number of participants reaches the limit.
→Inquiry form
→Inquiry form
Outline of the product development support program DeVil Insight

1.Opportunity (identification of market opportunities)
Through trend gathering, ethnography, and other research, as well as out-of-the-box proprietary sessions, we identify and evaluate new business opportunities in the marketplace and identify areas for deepening insight.

2. Insight (Insight Research)
We discover the hidden psychological “insights” that motivate people using research methods that we have developed independently based on theories of psychology, cultural anthropology, and statistics, and that have a proven track record of over 10 years.

Ideation (Idea Development)
In a workshop conducted by your company, BRAVIS, and Decom, ideas are developed to create products and services that capture market opportunities and insights.

Visualization (PACKCEPT™ development) More than
40 designers, brand consultants, and copywriters will develop PACKCEPT™ by integrating concept, naming, tagline, and package design ideas.

5.Test (Idea Validation)
Through both quantitative and qualitative research, we evaluate the developed insights and ideas, statistically verify their marketability, and brush up on the ideas.

6. finalization (final designing)
After conducting a similar trademark search, a naming proposal is determined, and the design is finalized and submitted based on the results of the idea validation study.