Fumi Sasada, President of BRAVIS, talks about his life and vision

We have updated “Fumi Sasada’s Resume,” in which our CEO, Fumi Sasada, talks about his life to date and his vision for the future.
Fumi Sasada moved to the U.S. by himself when he was
15 years old to pursue higher education. After studying graphic design at a local university, he began his professional life at the world-renowned Landor Associates and established Bravis International in
1996. The contents of this program look back on his life up to the present day.

・Two new topics have been added this time.
・Braavis’ global expansion, aiming to be No.1 in Asia.
・Writing two books on package design and branding

In “Bravis Goes Global, Aiming to be No. 1 in Asia,” we discuss the strategies that led Bravis to become the No. 1 company in Asia.
In “Writing Two Books on Package Design and Branding,” the CEO, who has been involved in package design and branding for most of his life, draws on his own knowledge,
He talks about the process of writing books that can not only be read, but also be put to good use.

Please take a moment to read it.