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Ricoh R8

Ricoh

The R8 is a compact 7x zoom digital camera with a stripped-down retro design. It has a number of new features including a 10.3-megapixel, 1/2.3-inch CCD sensor, a 2.7-inch LCD monitor with 460,000 dot resolution, and a square-format picture shooting option.

The R8 product concept was of 'an appliance or tool that you want to use on a daily basis'. Ricoh took care not just to make the camera easy to use, functional and stylish, but also easy to carry around, durable and solid feeling (more tool-like attributes).

Asked to create the worldwide packaging for the R8, Bravis designed a box that featured a close-up of the camera. Showcasing the texture and the details in this way communicates the quality and high-spec nature of the camera, but in an intimate manner, suitable for a tool that's designed to be used everyday. The package design is deliberately stripped-down and minimalist to appeal to the creativity of the professional (and just below professional level) photographers who constitute Ricoh's core user base.

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