• Panshiron DX1
Panshiron DX1

Panshiron DX

Rohto Pharmaceutical

Panshiron powder for the upset stomach is a brand with a long history and a loyal following in Japan. While it is the leading brand in its category, its sales were on a path of gradual decline.

Bravis' renewal of the package design of Panshiron stomach powders had succeeded in boosting sales. We wanted to extend the lessons we had learned there to Panshiron in liquid form. The highly descriptive product name--Futsukayoi-Nomisugi ('For hangovers & over-indulgence in alcohol')--is given greater prominence than the Panshiron logo which appears at a relatively modest size in the bottom left-hand corner. The design is all about communicating in the clearest possible fashion when people will need to resort to this drink.

- Package Design
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