• Mistspa1


Rohto Pharmaceutical

Mistspa is a cool ultra fine scented spray that refreshes and moistens the skin.

As Mistspa would mainly be used in summertime, our goal was to create a design that communicated the cool and refreshing properties of the product. That was the message, we believed, that would persuade people to buy it.

We placed a cloud-like graphic around the Mistspa logo to evoke the idea of ultra fine mist. Toward the foot of the bottle, a single gray leaf is floating on gray rippling water. This monotone element is designed to express the wonderful emptiness of total relaxation. The use of white as the key color resulted in a design that is both simple and stylish.

- Package Design
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