• Diosa1


Schwarzkopf Henkel

Shwarzkopf & Henkel's Paon brand of hair dye helps retouch gray hair to its original color. Diosa is a subrand of Paon. It is aimed at the market segment known in Japan as 'arafo' (women 'around forty'). The product concept is 'easy dyeing with foam with no regrets at the result.'

While retaining the essential character of the existing design, we added a large white bubble-shaped panel (with some satellite bubbles floating nearby) to communicate the product's characteristics in a direct, non-verbal way.

The bubble pattern and the gold coloring combine to project a premium image unique to the Diosa brand.

- Package Design
Schwarzkopf Henkel Other Project
- Paon
- Vision/FreshLight
- Diosa

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