Bravis Branding Seminar No.4

Bravis held its fourth Bravis Branding Seminar on June 27, 2007. The seminars, which are held every four months, started one year ago to mark Bravis' tenth anniversary. Thanks to everyone―speakers and attendees―for your support.

The theme this time was corporate branding, and so our speakers came from two of Japan's biggest and best-known companies. Zenta Yamamoto is chief of corporate branding at wholesome food giant Kagome, while Hiroshi Fukuda is general manager of the design center at Fujifilm.

Bringing in a host of fascinating case studies, Yamamoto told us about the brand value management system which Kagome began implementing in 2003. Fukuda, meanwhile, spoke about the recent redesign of Fujifilm's corporate identity after 27 years with the same logo. He introduced a whole range of design concepts and interesting episodes behind the development of the new brand which aims to reflect the company's commitment to continuous innovation and advanced technologies.

The subsequent discussion was extremely lively, extending beyond branding to a whole range of issues. The audience of our seminars seems to be growing ever more keen to participate, so we may well expand the discussion part of the event.

The next Bravis Branding Seminar will be held in October. Hope to see you there.

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