07. Brand Identity Development

Creating a brand identity involves the development of a brand name, brand logo, design system, design applications and design manual. All these elements then work together to form the brand 'personality' and 'worldview.'

The positive feelings that users derive from their experiences with the brand merge with the image of the brand logo to create brand value in the minds of consumers. It is therefore crucial to develop a brand logo which expresses the values of the brand, triggering associations with the rich, satisfying lifestyle those values offer.

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