• All Raisin All Series1
  • All Raisin All Series2
  • All Raisin All Series3
All Raisin All Series1 All Raisin All Series2 All Raisin All Series3

All Raisin All Series

Tohato

All Change Please
A long seller originally launched in 1972, All Raisin is Japan's answer to the Garibaldi. A 10-centimeter-thick mix of pastry and raisins is rolled down to a thickness of one centimeter and then baked to create a wonderfully moist and fruity biscuit.

Bravis was asked to renew the packaging for this highly recognized brand. The brief was to win over mothers in their thirties who buy the product for their children by adding new values of fun, friendliness and quality.

Creative Response
We turned the 'All' part of the product name into a character, adding eyes and a mouth. This change not only upped the fun quotient, it also created a shared brand image across the different flavors. (The brand has been extended into a range of flavors such as All Apple, All Banana, All Plain and All Adzuki.) The renewal carefully preserved the brand equity built up over four decades while adding a new dimension of cuteness in tune with Tohato's values.

Services
- Package Design
Tohato Other Project
- Harvest Series
- All Raisin All Series
- All Raisin/Harvest Chocolate Bar
- All Raisin Series: Minimocchi Raisin, Minimocchi Banana
- All Raisin Chocolate/All Apple Chocolate/All Strawberry Chocolate
- Chicchai All Assort Raisin & Apple Chicchai Harvest Assort Sesame & Chocolate

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