• Chicchai All Assort Raisin & Apple Chicchai Harvest Assort Sesame & Chocolate1
  • Chicchai All Assort Raisin & Apple Chicchai Harvest Assort Sesame & Chocolate2
Chicchai All Assort Raisin & Apple Chicchai Harvest Assort Sesame & Chocolate1 Chicchai All Assort Raisin & Apple Chicchai Harvest Assort Sesame & Chocolate2

Chicchai All Assort Raisin & Apple Chicchai Harvest Assort Sesame & Chocolate

Tohato

Small Size: Big Fun
'Chicchai' means small in Japanese, while 'Assort' is the Japanese-English word for assortment. These two products--Chicchai All Assort Raisin & Apple and Chicchai Harvest Assort Sesame & Chocolate--are bite-size versions of Tohato's popular 'All' and 'Harvest' brands in assorted flavors.

Traditionally cookies are designed for people to snack on when feeling peckish between meals, or to share in a relaxed, fun setting with family and friends. The handy small size and mix of flavors of Chicchai All Assort is designed to boost the fun quotient significantly.

Creative Response
We made the product characters--All-chan (the word 'All' with eyes and a mouth) for All Raisin, and the Smiley Face for Harvest)--into centerpieces for both package designs. We also included the word 'Assort' and pictures of the different fruit to communicate a sense of variety.

The cookies inside the main package are also individually wrapped. Here we focused on a simple, cute design centered around the product mascot.

Services
- Package Design
Tohato Other Project
- Harvest Series
- All Raisin All Series
- All Raisin/Harvest Chocolate Bar
- All Raisin Series: Minimocchi Raisin, Minimocchi Banana
- All Raisin Chocolate/All Apple Chocolate/All Strawberry Chocolate
- Chicchai All Assort Raisin & Apple Chicchai Harvest Assort Sesame & Chocolate

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