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Tokyo Stock Exchange

Growing Baby Business
Mothers, an acronym for 'market for high-growth and emerging stocks', was established by the Tokyo Stock Exchange in November 1999. Its purpose was to provide venture companies with access to funds at an early stage of their development, to serve as a stepping-stone to the first and second sections of the Exchange, and to provide investors with the chance to diversify into less conventional investment vehicles. Bravis was appointed to create the visual identity for the new market.

Creative Response
Bravis created an identity that clearly expresses the new market's nurturing role. The letter O is designed to resemble an embryo, evoking the venture businesses that a Mothers listing will help bring to maturity. The spiral shape also communicates spiraling growth, while the red color was chosen because it combines warmth and energy.

Small companies are showing an increasing preference to list on Mothers rather than the Jasdaq (Japan Securities Dealers Association), and, at the time of writing (April 2004), over 70 companies from software developers to airlines are registered on the new exchange meaning that it is living up to its promise of being 'the fastest growing market in Japan'.

- Brand Identity
- Design System & Application
- Brand Identity Manual
Tokyo Stock Exchange Other Project
- Tokyo Stock Exchange
- Mothers

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