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Tokyu Toyokoten1 Tokyu Toyokoten2 Tokyu Toyokoten3 Tokyu Toyokoten4 Tokyu Toyokoten5

Tokyu Toyokoten

Tokyu Department Store

Signs of Sophistication
The busy Toyoko Tokyu store is located in Tokyo's Shibuya railway station. As a result, the majority of its customers are young, married women from the prosperous western suburbs who come into town on the Tokyu-run Toyoko line train which terminates there. Tokyu Shibuya asked Bravis to create a new signage system that fitted this customer profile.

Creative Response
Bravis wanted to create signs that worked not just on a functional, but also on an emotional level. We therefore developed a young but sophisticated look that combined bright, feminine colors with clear and easy-to-understand graphics.

Services
- Brand Identity
- Design System & Application
- Brand Identity Manual
Tokyu Department Store Other Project
- Tokyu Honten
- Tokyu Toyokoten

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