• Charmsoft1
  • Charmsoft2
Charmsoft1 Charmsoft2



Charmsoft is Unicharm's brand of market-leading range of applicator tampons. The packaging, centered around a picture of the product, uses soft feminine colors gradating onto a while background.

The combination of emotional and functional appeal dovetails with Unicharm's aim of freeing women from constraints and helping them to fulfill their dreams.

- Package Design
Unicharm Other Project
- Sofy
- Silcot
- Charmnap
- Charmsoft
- Wave
- Lifree
- Cook-up
- Sofy (for Mainland China)
- Gin no Sara, Gin no Spoon
- Best Balance
- Gin No Spoon Premium Mittsuboshi Gourmet

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