• Silcot1
  • Silcot2
  • Silcot3
  • Silcot4
Silcot1 Silcot2 Silcot3 Silcot4



Leader in the field of women's sanitary towels in Japan, Unicharm also makes personal care and household products. In March 2006 the company made a tie-up with cosmetics giant Shiseido and bought out Shiseido's sanitary towel division. They are now pooling their complementary know-how and resources to develop a brand strategy not just for Japan, but for the fast-growing markets of China and the rest of Asia too.

Bravis designed the packaging for the whole Silcott line-up of cotton wool and moist tissue products. The focus was on communicating two key elements: functionality and cleanliness.

- Package Design
Unicharm Other Project
- Sofy
- Silcot
- Charmnap
- Charmsoft
- Wave
- Lifree
- Cook-up
- Sofy (for Mainland China)
- Gin no Sara, Gin no Spoon
- Best Balance
- Gin No Spoon Premium Mittsuboshi Gourmet

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