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접수하였습니다.\u003C/h2>\r\n\r\n\u003Cp>제출 내용 확인용으로 메일을 보내드립니다.\u003Cbr class=\"pc\">\r\n만약 메일을 받지 못하신 경우, 스팸 메일로 분류되었을 수 있으니 확인 부탁드립니다.\u003Cbr class=\"pc\">\r\n3 영업일이 지나도 당사로부터 회신이 없는 경우, 번거로우시겠지만 전화로 문의해 주시기 바랍니다.\u003C/p>\r\n\r\n\u003Cp>전화 문의 (10:00-18:00 / 평일)\u003Cbr>\r\n02-553-9305\u003C/p>",{"debug":2282},[2283],{"type":2284,"message":2285},"DEBUG_LOGS_INACTIVE","GraphQL Debug logging is not active. To see debug logs, GRAPHQL_DEBUG must be enabled.",{"data":2287,"extensions":2440},{"projectsBy":2288},{"projectsId":44,"id":48,"slug":47,"date":45,"title":46,"status":2289,"projectsAcf":2290,"projectCountry":2376,"projectNeeds":2381,"projectService":2386,"projectServiceLineup":2391},"publish",{"titleLines":46,"client":2291,"listImg":2292,"mv":2294,"needsMain":2308,"serviceMain":2312,"articleTextBefore":2317,"articleTextAfter":2320,"gallery":2322,"metaDescription":36,"metaOgimage":36}," 오지 홀딩스",{"node":2293},{"altText":52,"sourceUrl":53},{"color":2295,"imgSp130":2297,"mvImg":2298,"bgImg":2303},[2296],"white",false,{"node":2299},{"altText":52,"sourceUrl":2300,"srcSet":2301,"sizes":2302},"https://www.bravis.com/manage/kr/wp-content/uploads/2026/04/oji-main-1.webp","https://www.bravis.com/manage/kr/wp-content/uploads/2026/04/oji-main-1-960x960.webp 960w, https://www.bravis.com/manage/kr/wp-content/uploads/2026/04/oji-main-1-480x480.webp 480w, 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1920px",{"edges":2309},[2310],{"node":2311},{"name":2249,"slug":2250,"termTaxonomyId":2251},{"edges":2313},[2314],{"node":2315},{"name":58,"slug":59,"termTaxonomyId":2316},44,{"text":2318,"title":2319},"\u003Cp>오지 그룹은 창업 이래 150년이 넘는 역사를 자랑하며, 국내 제지·펄프 관련 매출 1위, 세계 5위를 기록하는 제지 업계를 선도하는 기업입니다.\u003Cbr />\n오랜 기간 쌓아온 제지 사업에 더해, 새로운 사업 영역에 적극적으로 도전함으로써 기업으로서 성장하고, ‘산림 자원에 뿌리를 둔 사업 운영’과 ‘희망이 넘치는 지구의 미래에 기여하는 사업 운영’을 그룹 전체가 한마음으로 실천해 나가기 위해, 오지 그룹 전체의 브랜드 디자인을 새롭게 단장하기로 했습니다.\u003Cbr />\n새로운 글로벌 브랜드 마크 및 태그라인 수립에 있어, 브라비스가 리브랜딩 프로젝트를 함께 진행했습니다.\u003C/p>\n","전 세계 임직원의 마음을 하나로 모으는 글로벌 브랜딩",{"text":2321},"\u003Cp>이번 프로젝트에서 저희가 가장 중시한 점은, 국내외를 불문하고 오지 그룹의 임직원 여러분이 이번 리브랜딩을 ‘자신의 일’로 받아들이게 하는 것이었습니다.\u003Cbr />\n새로운 글로벌 브랜드 마크와 태그라인을 수립하는 과정은 모두 이 생각을 중심으로 설계되었습니다.\u003C/p>\n\u003Cp>먼저, 국내 각지에서 선발된 그룹 임직원 약 100명과 함께 오지 그룹의 원점과 미래를 돌아보는 워크숍을 실시했습니다. 오지 그룹이 소중히 여겨온 DNA와 제공 가치에 더해, 현재의 이미지와 앞으로 지향할 미래상, 그리고 변화가 필요한 부분을 꼼꼼히 파헤쳤습니다. 또한, 정성 조사 및 정량 조사, 사외 이사에 대한 인터뷰, 해외 그룹사에서의 간이 워크숍 등을 진행하여, 현재의 브랜드 이미지와 미래상 사이의 격차를 도출했습니다.\u003C/p>\n\u003Cp>이를 바탕으로 글로벌 브랜드 마크와 태그라인의 방향성을 정하는 콘셉트를 수립했습니다. ‘앞으로의 오지 홀딩스, 그리고 오지 그룹에 걸맞은 브랜드란 무엇인가’를 주제로 클라이언트와 토론을 거듭했습니다.\u003Cbr />\n최종 단계에서는 오지 그룹 전 직원을 대상으로 글로벌 브랜드 마크와 태그라인의 사내 공모를 실시했습니다. 국내외에서 수많은 아이디어가 모였고, 이를 콘셉트에 따라 선정 및 다듬기를 거듭하여 최종 형태로 완성했습니다. 선정 과정에서는 직원 투표도 진행했습니다.\u003Cbr />\n결국 사내 워크숍부터 정성 조사·정량 조사, 해외 그룹에서의 간이 워크숍, 마크·태그라인 공모, 마크 투표에 참여해 주신 인원은 국내외를 합쳐 총 약 15,000명에 달해, 많은 OJI 그룹 임직원들과 함께 프로젝트를 진행할 수 있었습니다.\u003C/p>\n\u003Cp>완성된 글로벌 브랜드 마크는 OJI 글자 뒤로 광활한 숲과 풍요로운 자연, 맑고 청명한 푸른 하늘이 펼쳐지는 디자인입니다. “숲을 건강하게 가꾸고, 그 산림 자원을 활용한 제품을 창조하며, 희망이 넘치는 지구의 미래를 실현하기 위해 시대를 이끌어 나간다”는 오지 그룹의 퍼포스와 기업으로서의 성장성을 표현하고 있습니다.\u003Cbr />\n산림 자원을 기반으로 한 지속 가능한 사회의 실현을 지향한다는 뜻을 표현하기 위해, 기존의 블루 이미지를 탈피하고 짙은 그린을 메인 글로벌 브랜드 컬러로 설정했습니다. 서브 컬러로 상큼한 그린과 블루를 채택하여, 3가지 색상이 조화를 이루며 다양한 개성이 함께 빛나는 유연성과 새로운 시대를 향한 의지를 상징합니다.\u003C/p>\n\u003Cp>또한, 커다란 원의 일부를 잘라낸 듯한 원호를 그린 서포트 그래픽 【GLOBAL ARC】에는 “지구에 사는 일원으로서, 오지 그룹 전원이 한마음이 되어 기업 활동에 임한다”는 마음이 담겨 있습니다. 이 서포트 그래픽은 명함이나 봉투 등의 기업용 아이템뿐만 아니라 통합 보고서 등에도 사용되어, 오지 그룹의 정체성을 더 넓고 깊게 표현하는 요소가 되고 있습니다.\u003Cbr />\n태그라인인 ‘Dedicated to Sustainability’는 앞으로 오지 그룹이 지향하는 지속가능성에 대한 기여를 직설적으로 표현한 것입니다.\u003C/p>\n\u003Cp>기업 브랜딩은 로고 마크나 태그라인을 만드는 것으로 끝나지 않습니다. 사내외를 불문하고 적극적으로 활용하고, 일상적인 커뮤니케이션 속에서 살아 숨 쉬게 함으로써 기업 브랜드는 자라나고 성장해 갑니다. 이를 위해서도 일관된 메시지를 전달해 나가는 것이 중요하므로, 이번에 수립한 글로벌 브랜드 마크, 서포트 그래픽, 태그라인의 사용 규칙을 정한 일본어·영어판 브랜드 매뉴얼을 제작했습니다.\u003Cbr />\n또한, 글로벌 브랜딩의 일환으로 국내 약 85개사와 해외 약 20개사의 사명 로고타입도 개발하여, 전 세계 오지 그룹의 이미지가 통일될 수 있는 체계를 구축하고 있습니다.\u003Cbr />\n전 세계 오지 그룹이 공통된 이념 아래, ‘산림 자원에 뿌리를 둔 사업 운영’과 ‘희망이 넘치는 지구의 미래에 기여하는 사업 운영’을 한마음으로 추진해 나가는 것을 목표로 하고 있습니다.\u003C/p>\n",[2323,2332,2338,2344,2350,2356,2364,2370],{"fieldGroupName":2324,"img":2325},"ProjectsAcfGalleryImg1colLayout",{"node":2326},{"altText":52,"sourceUrl":2327,"srcSet":2328,"sizes":2307,"mediaDetails":2329},"https://www.bravis.com/manage/kr/wp-content/uploads/2026/04/oji-sign.webp","https://www.bravis.com/manage/kr/wp-content/uploads/2026/04/oji-sign-960x600.webp 960w, 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