Nestle Japan
  • - Package design development

Revitalizing brands with the joy of choice

We want people to be able to more easily pick up and enjoy “Kit Kat Chocolatry,” which is made with the finest ingredients and manufacturing methods. We want people to enjoy the world of chocolatier through the experience of choosing their favorite flavor. Kit Kat Chocolatier Pick To Mix” was created with this in mind.

Recently, small gifts have been attracting attention, especially among young people, as a way to enhance daily human relationships and as a reward for oneself, and this product expresses a more casual and accessible atmosphere than the usual chocolatier. The key point was to attract new fans of chocolatier by expressing the attention to ingredients that is typical of chocolatier.

The individual packages feature a dynamic layout of the fruit and couverture chocolate used in each flavor, combined with a complementary background color to create a gorgeous, eye-catching face at the store. In addition, by hand-writing the names of the flavors, we aimed for a casual yet charming look that expresses the characteristics of each flavor and makes people want to collect them.

The assortment box is also designed to be casual and exciting, with a pop design for young people, combining the dot pattern of the flavor color and the dots of the flavor’s material.

A treat for family, friends, or yourself. A new Kit Kat Chocolatry is born, where you can easily enjoy the feeling of luxury.