A limited jam series of a higher grade

My Jam Nouveau is a premium jam series sold exclusively at Meidi-ya Stores. Made from only domestic fruits picked in season that year, some flavors are filled by hand, making this a very special series of Meidi-ya jams that many fans have looked forward to every year since it was first released in 1987.

The bottle and label design were renewed about 10 years ago. Since then, the same design has been used up to the present, and it was decided to upgrade it to a design more in line with the times, and Bravis was in charge of this project.

The characteristic of this product, and what differentiates it from other jams, is that “you can enjoy fruits picked in season, according to the season of the year. The jams are processed immediately after harvesting, and sales begin about one to two months after each fruit is in season.

Therefore, each flavor has a different period of time on store shelves, giving it a premium face design that is worth collecting. Since there are many fans of the current product, we kept the large circle panel so as not to be too far removed from the current design, but gave it a modern look by adopting a new supple pattern using natural patterns. Furthermore, the serial number, which is attached as proof of the limited edition, is clearly shown to create a special feeling that is one rank above the rest of the jams. The brand has evolved into a brand that will continue to be loved by many people.