Expressions unique to Chinese Pocky

Pocky, widely loved in Japan, is a brand that continues to be loved by many people in China as well. Among them, “Almond Crush Pocky” is the most expensive product in the Pocky series in the Chinese market, and Bravis is in charge of the design and development.

The product has an elegant face with an overall white base and natural tones to express the delicious feeling of chocolate as well as the healthy feeling of being filled with crushed almonds. The material sizzle surrounding the product gorgeously expresses the image that eating Pocky brings happiness.

Furthermore, “Slim Pocky” is a new product in the Pocky series that is low-sugar, low-GI, and made with whole wheat, targeting health-conscious younger consumers. The flavor color and white gradation in the background create a fresh and light impression. It has a simple, modern look while maintaining a sense of quality.

Bravis is also designing seasonal flavors and other products, providing total branding for Pocky in the Chinese market.