Nestle Japan
  • - Package Design Development

Premium for everyday taste

Starbucks Premium Soluble” allows you to enjoy the taste of Starbucks just by pouring hot water. We designed and developed the gift package.

In developing the design, the key point was how to create the look of a gift package. The front of the box was designed with the same coffee aroma pattern used for the regular product, and the Starbucks brand logo was placed in the center of the box to give the package a luxurious look as a gift. The two flavors of coffee are also used on the front of the package to convey the fact that the gift is an assortment of two types of coffee. This was also designed to encourage users of the regular product to try the gift product.

The package is exquisitely balanced to convey a sense of luxury while maintaining the look of the regular product.