Create a system and unify the brand

Ltd. began manufacturing instant noodles in 1992, and in 1996 expanded into instant foods and beverages, maintaining the top market share in China in terms of annual sales volume.

Bravis produces a number of Kang’s instant noodle products, including the soup-less instant noodle “Dried Noodles”. The soup-less instant noodles are not what you are used to hearing, but they are similar to Japan’s cup yakisoba noodles. In addition to its delicious taste, the wide variety of products, such as black pepper beef yakisoba and Korean-style turkey mixed noodles, is another reason why consumers are choosing this product.

The key point in designing the new product was to give a series feel, but also to emphasize the unique characteristics of each dish, such as stir-fry (grilled), stir-fry (mixed), 捞 (Cantonese-style mixed), and 燃 (burning with intense spiciness).

The brand name was placed above the black belt, and the product features were placed on a panel at the top to create a design system that communicates the characteristics of each product while maintaining a sense of unity. Bright colors were used to attract the younger generation to purchase the products. The new instant noodle soups have a youthful appearance, making them a fashionable choice.