Long-selling brand that continues to be loved

Harvest” is Tohato’s biscuit brand that boasts a history of more than 40 years since its birth. These cookies have a delicious crispy and light texture. In addition to regular products, BRAVIS also designs packaging for seasonal products such as the summer-only Salted Lemon and the fall-only Sweet Potato.

For the regular products, such as the “Aromatic Sesame” and “Buttered Toast,” the brand’s icon is placed in the center, creating a design that naturally draws the eye at the storefront. In addition, to make it easy for consumers to choose between the different flavors, the background color was changed and the flavors were placed in two different locations.

The key point for the limited edition product was to create a sense of brand unity, and to create a design that would allow consumers to enjoy the limited edition feel of the product, while still being conscious of the family look of the regular product. For the salted lemon, we used a lemon-shaped object in the background, and for the sweet potato, we used a checkered pattern that evokes an autumnal atmosphere, creating a sense of seasonality. The design also utilized material icons and product images to convey a sense of enjoyment and the deliciousness of the confectionery. These are special harvests that can only be purchased during the season.