A New Breeze in the Industry

Kirin Ichiban Shibori Sugar Zero” was the first beer in Japan with zero sugar content. Bravis has been in charge of the package design of this product, which has brought new wind and surprise to the beer industry, since its launch.

In 2023, the product will undergo a renewal to improve its drinkability as a beer. As the beer has achieved an easy-to-drink taste with no cloying taste, the packaging has been elevated to a more palatable evolution of the delicious taste. The main product, Kirin Ichiban Shibori, has also undergone a renewal, giving the impression of a more refined, high-quality beer, and this product has been given the same quality feel. The striking dark blue color expresses the high quality and depth of flavor, and creates a sense of anticipation for “deliciousness.

As a brand that aims to “bring joy to all people who love good taste today,” this is a one-of-a-kind product that combines both good taste and health functions as a beer.