- - Package design development
Design that raises expectations for skin whitening
Parrot Herbal soap bar, an organic herbal soap that helps achieve translucent and beautiful skin, had a problem in making the main appeal points easy to understand on the package, which contains a large amount of information.
The information was reorganized in conjunction with the package renewal, and the design was made easy to understand by displaying large icons of the flavors and ingredients. In addition, the design was designed to raise expectations for skin whitening by including an image of a woman with beautiful skin, which is the target’s ideal skin tone.