Logo for business use to unify brand image

In recent years, collaborations that transcend corporate boundaries have been increasing due to the diversification of consumer values and expectations for innovation effects. Pokka Lemon, the main brand of Pokka Sapporo Food & Beverage, has also developed a number of collaborative products, such as frozen dumplings and microphone popcorn from Osaka Ohsho.

As Pokka Lemon will continue to actively promote these products, we decided to launch a new “Pokka Lemon Professional” brand for commercial lemon products in order to unify the brand image. BRAVIS was in charge of developing a logo to accompany the new brand.

The brand is developing products in line with the changing times, such as lemon peel and powder made from freeze-dried whole lemons, in addition to fruit juice. We aimed to create an easy-to-understand logo that would convey the Pokka Lemon brand at a glance, even when collaborating with other companies’ products. The green edge and band are glossy to express the professional quality of the product.

In addition, a manual for logo use was developed to ensure that the image is not damaged when the logo is lent to other companies. We created rules for consistent communication.