A royal pizza sauce that instantly conveys deliciousness

Kagome, with its strength in tomatoes, has developed a wide range of products such as tomato ketchup, sauces for easy tomato stewing, and tomato puree. The pizza sauce market is growing in response to the increase in demand for home cooking due to Corona. The reason for its popularity is that it makes it easy and fun to make delicious pizza toast for the whole family, including children.

Bravis was in charge of package design for two types of pizza sauces: “Ripe Tomato Pizza Sauce” and “Ingredient Pizza Sauce.

For the “Ripe Tomato Pizza Sauce,” the tomato sizzle is used throughout the package to convey a sense of ripeness and freshness, and the central product panel is shaped like a tomato to strongly emphasize the product’s features. The cap also features an eye-catching “Made with High Lycopene Tomatoes” attention to the product, creating a design with a high street feel that conveys the consumer benefits of the product.

The design of the “Ingredient Pizza Sauce” is designed to draw the eye to the fresh sizzle of the ripe tomatoes, chopped onions, green peppers, and mushrooms. In addition, in order to emphasize the product’s characteristic of being good with cheese, copy was placed at the top, and toast sizzles that look like cheese melting were included to instantly convey the deliciousness of the product. In addition, the use of a round gothic typeface gives a sense of familiarity, and the design has a royal feel, yet is also finely crafted.