Simple, strong, memorable package branding

Port-style milk tea from Lan-Fong-Yuen brand follows the royal face of existing milk tea products, but uses a vivid metallic red base color to push a more energetic and active image for young people. The combination with the gold label gives this brand a sense of quality, while at the same time fostering an impact on store shelves. The design is simple and strongly memorable.

Seasonal products such as low-sugar milk tea, spring, and summer are kept in the format to remind people that they are part of Lan-Fong-Yuen brand series, while the unique design uniquely expresses the characteristics of each product.