Expression that becomes brand equity

Rohto C-Cube is a leading brand of eye drops based on the concept of “making your contact life more comfortable all the time. Rohto C-Cube is Rohto’s leading eye drop brand based on the concept of “making your contact life more comfortable all the time. Rohto C-Cube Premium Ice Spark, for which BRAVIS was in charge of package design, has the highest level of coolness among C-Cubes, and the key point was to instantly convey the product’s characteristics at the storefront.

The use of ice, water splashes, frost images, and a silver background were used to emphasize the product’s “coolest ever” appeal. While the intuitive sense of coolness and effectiveness can be felt, the brand’s commitment to “moisture” and “usable even when wearing contacts” is expressed by wrapping the contact lenses in a veil of moisture.

Furthermore, from the perspective of the SDGs, we decided not to attach POP to this product at the time of sale. Therefore, it was important to make the main copy, which would normally be promoted by POP, stand out in the package, and the layout was designed with this in mind.

Since the package design of this product is an impressive equity, we have applied for a design registration for the package design.