New Kit Kat brand products to meet the growing health consciousness

Kit Kat Mini Cacao 72%, launched in September 2023, is, as its name suggests, a high cacao chocolate product. In recent years, high cacao chocolate has been attracting attention as people become more health-conscious, but this product was created in response to consumer feedback that it has a strong bitter taste and is difficult to eat. Bravis, a long-time packaging designer for the Kit Kat brand, was in charge of the design and development of the product.

Unlike ordinary Kit Kat products, the package design is an “Indulgence” design that expresses the high quality taste of the product, as the wafer sandwiching the cream sandwich is covered with rich 72% cacao chocolate. The overall design is based on a red gradation, and the sizzle is decorated with a delicate chocolate sauce reminiscent of sweets. The result is a product with a pleasantly bitter taste and a high-quality worldview that will bring relaxation into your daily life.