Unicharm China
  • - Package Design

Top quality that sticks in the minds of moms and dads.

Unicharm’s “Moony” is one of Japan’s leading diaper brands, characterized by its high quality that prevents leakage, prevents puffiness, and is gentle to the skin. Moony is highly recognized not only in Japan but also in China, and Bravis also handles Moony products sold in China.

The Moony Emperor’s Skin Diapers are the highest quality diapers of the Moony brand in China. In 2023, the quality was further improved with the use of rare natural cotton to increase softness. The diapers are also thinner and more breathable. Along with this change, the package design was also renewed. The new design, which until now had been based on the image of a luxurious palace, retains that image, but has evolved into a design that better conveys the “functionality” and “skin-friendliness” that consumers value most when choosing a diaper. The design of the Moony brand has evolved to convey functionality and skin-friendliness more clearly.

Overall, the Moony brand has been adjusted with a gentle worldview that conveys warmth and consideration for babies. In addition, the softness of the product is expressed through the use of silk graphics, and the use of rare, natural cotton is clearly visible through the use of icons.