New natural jelly options for young adults

Ltd. is a Chinese company engaged in a wide range of activities related to green plums, including scientific research, cultivation, processing, and marketing. With the mission of spreading awareness of the benefits of ume throughout the world, the company offers snack foods, beverages, health foods, and other products made from green ume. Some of their brands are sold in the United States, Australia, Russia, Japan, South Korea, Southeast Asia, and other countries, expanding their activities worldwide.

In China, as in Japan, health consciousness is on the rise, and there is a growing trend to seek tasty and healthy food products. Braavis’s “Ume Biao” is a plum jelly with no preservatives, synthetic coloring, or fat content that captures this trend. Not only is it healthy, but the five flavors it is available in, combined with its delicious taste, have created a huge buzz, especially among young people.

In designing the package, we decided to make it easy to identify the flavors and instantly convey that the product is both delicious and healthy, as Chinese people prefer simple designs that convey information rather than complicated ones. Furthermore, the flowing lines in the background and the plum leaves dancing in the breeze convey the refreshing taste of ume jelly and the emotion of eating it, making it different from other jelly brands.