Ice cream that young people will want to pick up

IRI is China’s largest dairy manufacturer of ice cream, yogurt, cheese, and other products. Not only does it rank in the top five in the global dairy industry, but it is also the first food company in China to obtain ISO 9000 certification, an international quality management system, and has a strong reputation for quality.

The company has a number of ice cream brands, among which “Gemice” was the first high-end ice cream from Yili. Using 100% carefully selected raw milk and combining it with high-quality ingredients from around the world, the company delivers delicious ice cream that only this brand can offer.

Among the ice cream brands, “Ice Cream with Mochi” is very popular for its chewy rice cake texture and rich taste made with 100% carefully selected raw milk. Bravis is in charge of the package design.

To emphasize the purity of raw milk, which is a product feature, the upper part of the package depicts dripping milk. To convey the deliciousness of the product itself, a simple layout maximizes the sizzle, creating a package design that stimulates the desire to purchase. Furthermore, we dared to increase the saturation of the overall colors and added polka dots in the background to give the product a youthful and lively look. The design not only functions to stand out from competing products in stores, but also makes young people naturally want to pick up the product.