Twining Japan
  • - Package Design

Gift from a long-established business for 300 years

TWININGS” boasts a 300-year history and is under a Royal Warrant from the British Royal Family. TWININGS was instrumental in spreading tea culture throughout the world, and continues to be loved around the world.

The new “My Tea Moment” is an assortment box that allows you to enjoy a variety of Twinings teas at once, including the popular Earl Grey, Darjeeling, and caffeine-free teas that you can enjoy without worrying about time. The box was designed by Bravis with the hope that “My Tea Moment,” a time to choose and enjoy teas of your favorite flavor and aroma according to your mood, will help you feel more like yourself and live your life in a more positive way. Bravis was in charge of the design.

The top of the box depicts the magic teapot that produces the wonderful flavor of tea, and emphasizes the fact that the tea is carefully selected. The box also features a story that unfolds each time the box is opened, expressing the magical tea drinking experience that the brand delivers. The first thing you see when you open the box is a TWININGS coffee shop. Further opening of the box depicts the door of the store being opened by flowers representing tea leaves, fruits, and herbs. The fantastic story and beautifully delicate graphics create a sense of fun and excitement in opening the box, which is typical of TWININGS, a company that has always fascinated people.