Premium jams that adults want to pick up

The Meidi-ya Store, the face of Meidi-ya, is a long-established supermarket that sells jams and other Meidi-ya MY products, as well as directly imported products such as wine and pasta. It has long been loved mainly by people with a high level of sensitivity, as it focuses on premium supermarkets and offers a wide range of carefully selected and particular products.

In April 2022, Meidi-ya Store will open the Meidi-ya Ebisu Store in Ebisu Garden Place, a landmark in the Ebisu area of Tokyo, under the shop concept of “delivering ‘deliciousness’ that makes you want to give it away”. BRAVIS was involved in the limited sale of “Meidi-ya Adult Jam” at the Ebisu Store to celebrate the shop’s opening.

As the name suggests, “Meidi-ya Otona no Jam” is a jam for adults, which you will want to savor slowly during brunch or afternoon tea on holidays. The secret is the use of carefully selected fruits of different regions and varieties, and the use of Western wine for flavouring. The packaging design also has a premium look with a gold band around it, as it is not only sweet but also offers a deep and enjoyable taste.

The fruits on the top of the package are illustrated with a natural, material feel. The same fruit is arranged in a way that gives each piece of fruit its own movement, appealing to the freshness and attention to detail of the ingredients. Furthermore, the use of dark blue for the background of the fruit creates a gentle and elegant atmosphere while enhancing the fruit.

The design was combined with an overall sense of blank space, while appealing to the product features in a small bottle, creating a face suitable for products aimed at adults.